Measure out the warm water in a liquid measuring cup. Add a pinch of granulated sugar and stir in the instant yeast (the sugar will help activate the yeast). Let it sit for about 10 minutes until bubbling.
4 cup warm water*, 3 tablespoon instant dry yeast
While the yeast activates, add the bread flour, sugar, butter, and salt to the bosch or standing mixer (with dough hook attachment) and mix for about 2-3 minutes.
10 cup bread flour, 1 ¼ cup granulated sugar, ½ cup salted butter, 1 tablespoon fine sea salt
Once the yeast has activated, add the water-yeast mixture to the bosch or standing mixer and knead on medium speed for about 8 minutes.
Check the dough halfway through. If it pulls away from the sides of the bowl, finish kneading. If still very sticky, add some extra flour (no more than ½ cup). It should still slightly stick to your hands, but not so much that you can't work the dough.
Spray a large bowl with cooking spray (like PAM), and add the dough. Cover with a cloth and let rise to double.**
Use a kitchen scale to divide the dough into four*** equal parts. Roll out each ball of dough into a 9x13 rectangle (or about ½ inch thick) using a rolling pin. Thinly spread the butter on each of the four rolled out rectangles of dough.
¼ cup salted butter
Mix together the sugar and cinnamon, then spread it evenly over the top of the butter.
¾ cup granulated sugar, 3 tablespoon ground cinnamon (I like to use saigon cinnamon for best flavor)
Oil four*** metal bread pans with cooking spray (PAM).
Tightly roll each rectangle of dough into a jelly roll, and place them in the bread pans with the seam facing down. Note: Rubbing in the cinnamon-sugar mixture into the butter before rolling helps keep it neatly in the bread roll when moving to the pan. Cover the pans with a cloth and let the dough rise to double.** The dough should fill the bread pans before baking.
Preheat oven to 350° F. Once preheated, bake two loaves at a time for about 30 minutes. (The bread should reach an internal temperature of 190° F in the center of the bread.)Check the bread after 20 minutes, and if browning too fast, lightly cover with tin foil for the rest of baking time. When done baking, immediately remove the bread from the pans and onto a cooling rack. Coat the top of the loaves with butter, then allow to cool for at least 15 minutes before eating.Enjoy!